Fewer tourists could come to Ireland in the coming years due to the high cost of hotels, food and drink, the head of an industry body has said.
Analysis by Irish Tourism Industry Confederation (ITIC), a representative body, found Ireland was among the top five most expensive destinations in Europe for items consumed by visitors. These include accommodation, food and drink, and internal transport.
Eoghan O’Mara Walsh, ITIC chief executive, said tourists need to feel they are getting a good value for their money if Ireland is to stay competitive.
He said that the industry risks “reputational damage” due to the increases in the costs of holidays as a result of inflation and job shortages.
“Next year may be a difficult year and numbers might
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